The writing style matters the most while converting a doc/pdf document to the Web. Mostly, such projects are published online with a publishing tool that converts the documents into HTML and CHM help files (exact copies). This is the easiest form of conversion but a total disaster in terms of language consistency, voice, style, and formats. The strength of online help lies in information mapping. It’s nothing but creating relevant topics/content that can be linked for easy navigation. This is one of the effective ways to control redundancy. Task-based documentation must be the primary goal while writing for the web. Writers often get carried away focusing on the new publishing tool leaving the content unchanged.
It is highly recommended for a writer to rewrite the content in such a way that it adheres to the company standards and Web Content Accessibility Guidelines . During the conversion process, one may get tempted to overlook the standards required for the web as it needs time, patience.